ILIA Beauty, known for its ‘clean’ formulations, has secured a Series B investment from Sandbridge and Silas Capital.

ILIA says it will use the funds to increase marketing efforts and sampling initiatives, plus develop new product technology.

Sasha Plavsic, founder and creative director, ILIA, says, “This capital and partnerships will ensure we can continue to innovate and invest heavily in R&D. I strive to offer the highest-performance clean products powered by high active levels of skincare ingredients. These innovative formulas are unlike anything out there on the market.”

Ken Suslow, founding managing partner, Sandbridge, comments, “ILIA impresses as a very special brand that is authentically and transparently true to its clean purpose driven mission, thoughtfully unifying prestige and clean beauty in support of its uniquely elevated brand…We look forward to leveraging Sandbridge’s expertise as global brand builders in support of ILIA’s compelling growth trajectory.”

Brian Thorne, partner, Silas, adds, “With additional growth capital, a strong new partnership with Sandbridge and the continued support of our firm, we intend to further solidify ILIA’s position as the category leader in clean color cosmetics.”

More About ILIA

ILIA offers more than 100 clean makeup products crafted with certified organic ingredients and non-toxic synthetics. The products feature a unique combination of brilliant pigments, active skincare ingredients, superior performance, and nourishing organics.

The brand also strives to ensure that its products are manufactured ethically and sustainably, including the use of recycled aluminum and post-consumer recycled paper printed with vegetable-based dyes.

ILIA sells through more than 600 doors across 30 countries, including prominent retailers such as Credo, Space NK, The Detox Market, Follain, Bluemercury, Oh My Cream, Mecca and the industry leader Sephora.

ILIA is Sephora’s most productive brand within its clean color cosmetics initiative, the company says, and its Limitless Lash Mascara is one of the retailer’s top-performing SKUs online, within the mascara category.

See this mascara’s brush in the brand’s Instagram post below.

Photo above: ILIA’s Tinted Lip Conditioner, and Multi-Stick, and Limitless Lash mascara.

More About the Investors

The investment partnership was led by Sandbridge Capital, a private investment firm with offices in Los Angeles and New York that invests exclusively in high growth global branded consumer companies.

Sandbridge has been strategically partnering with global brands, including representative strategic investments in Thom Browne, The RealReal, Youth to the People, Rossignol, and Farfetch.

The capital infusion follows a Series A led by Silas Capital, a New York-based emerging growth equity firm that invests behind exceptional next generation consumer brands, which also participated significantly in this round of funding.

Silas invests capital while also bringing significant resources and capabilities to actively assist in a company growth, through their expertise in e-commerce and digital expansion. Current investments include Herbivore Botanicals, HATCH, Bellroy, Casper, Naadam and Summersalt.

 

 

 

 

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Kick off 2020 with your best lashes yet 💥 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Limitless Lash Mascara has changed the game with its unique dual-sided brush + nourishing 99% natural formula. It lifts, curls, lengthens + separates with precision. Holds all day and effortless to remove with water at night. No tugging or scrubbing required. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #ILIABeauty #EasyOnTheEyes #CleanBeauty #CleanMakeup #CleanMascara

A post shared by ILIA (@iliabeauty) on Jan 5, 2020 at 8:51am PST